Now you’re littlest of littles can enjoy the magic of the Wizarding World. Baby care brand aden + anais recently launched a new Harry Potter Limited Collection—and it features everything from burpy bibs to full-sized blankets.
The collab between aden + anais and Warner Bros. Consumer Products includes four print designs, each with a distinct Potter theme. Look for Snitch Dot, Invisibility Cloak, Hedwig and Hogwarts Grounds patterns in the brand’s muslin collection.
Christina Campisi, Director of Integrated Marketing for aden + anais said in a press release, “Many first generation Wizarding World fans are now having families of their own, and we want to inspire them to continue passing down the Harry Potter fandom to their own children through this collection.”
Collection designer Lauren Hauck, Associate Textile Designer for aden + anais added, “What I loved about reading Harry Potter stories growing up is that they evoked visuals that sprung to life before my eyes.”
Hauck continued, “I wanted to do the same with the designs we created for the aden + anais Harry Potter Limited Edition Collection. Majority of the collection artwork is hand drawn or hand painted, including everybody’s favorite imagery. In the ‘Snitch dot’ design, we etched the Snitch as it darts through the sky, the sketchy circles imitating the shadowy glimpse you catch as it quickly escapes your eye through painted clouds. For the ‘invisibility cloak’ design, we portray the famous lightning bolt, and the six-point stars that imprint the pages of every Harry Potter book.”
The collection includes swaddle three-packs and singles, burpy bibs, dream blankets, light sleeping bags and oversized muslin blankets. You can find the Harry Potter Limited Edition Collection ($22.95-$174.95) in select retail stores and online at www.adenandanais.com until it sells out. Hint, hint: We think that might be soon!
—Erica Loop
Featured photo: Courtesy of PR Newswire
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