Doritos fans received an early Christmas gift this year. After years of clamoring on social media, popular petitions and celebrity endorsements, one of the most sought-after snacks in Frito-Lay history is making a triumphant return. Doritos announced Doritos 3D Crunch, an updated version of the original Doritos 3D’s introduced in the late 1990s.
The iconic three-dimensional shape is back with even more bold and spicy flavor.
In celebration of Doritos 3D Crunch, the brand is taking the original and turning it up a notch. With the same three-dimensional shape, new Doritos 3D Crunch will be available in two bold flavors: Spicy Ranch and Chili Cheese Nacho. These flavor offerings are Frito-Lay’s latest expansion in the hot-and-spicy food category, one of the fastest-growing segments in the food industry.
“Doritos 3D Crunch is one of our most anticipated product launches ever. What’s exciting is that we didn’t just bring back the original — we’ve evolved it to reflect the snacking trends of a new generation,” said Rachel Ferdinando, SVP and CMO, Frito-Lay North America. “We’re thrilled to introduce a new version at a time when we all could use a small moment of joy.”
Doritos 3D became an instant fan favorite due to the memorable “Laundromat” Super Bowl commercial featuring Actress Ali Landry. As the “Doritos Girl” Landry helped bring Doritos 3D’s to homes across the country. Now she is back to help announce the new Doritos 3D Crunch.
To help fans reimagine snacking on Doritos 3D Crunch the brand is once again partnering with Landry to launch a nationwide challenge. Paying homage to the original “Laundromat” commercial, Landry will ask fans to catch Doritos 3D in their mouth in the boldest ways possible. Fans are encouraged to check out the #Doritos3DChallenge on TikTok starting Dec. 28.
Doritos 3D Spicy Ranch and Doritos 3D Chili Cheese Nacho are in stores starting Mon., Dec. 28 in 6 oz. bags for a suggested retail price of $4.29 and 2 oz. bags for $1.89.
—Jennifer Swartvagher
All photos courtesy of Frito-Lay
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