American Girl and Swarovski have teamed up for a blinged-out collab—including a holiday collector doll that retails for $5,000!
With the holidays on the horizon, American Girl will unveil its brand-new window decor on Nov. 8 (only in flagship stores in New York, Chicago and Los Angeles). In a partnership with Swarovski, the iconic doll-maker will debut American Girl-inspired winter wonderland window displays featuring 350 crystal strands and 130 pounds of Swarovski crystal dust (NYC store only).
photo: Courtesy of Mattel
Visitors to the flagship stores will have the chance to check out, pose with and even purchase the newest American Girl Holiday Collector doll. Each $5,000 doll took 40-plus hours to embellish with over 5,000 crystals.
If you’re in the NYC area on Nov. 8, Grammy Award-winning performer Ciara will host the American Girl New York window reveal, starting at 6 p.m. Along with the chance to see Ciara (and the wonderland-like windows), visitors can also make seasonal crafts, get a free signature hairstyle at the American Girl Salon, enjoy food/beverages and score goodies in special giveaways.
Jamie Cygielman, General Manager of American Girl, said in a press release, “American Girl has always been the ultimate place to celebrate the holidays.” Cygielman added, “This year, we’re taking the anticipation to a whole new level featuring a first-ever collaboration with Swarovski. We can’t wait to light up the city together with our dazzling holiday window displays, and inside the store, we’ll wow fans with our limited-edition collector dolls. Plus, in New York, Grammy-winning artist Ciara will join us to ring in the season in style.”
Look for the holiday window displays at American Girl flagship stores from Nov. 8 through Dec. 31.
—Erica Loop
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