Target’s New Line Will Make You Totally Wet Your Plants

Spruce up your house this spring with a new plant line from Target.

By Erica Loop April 27, 2021

You’re used to the big red bullseye retailer’s partnerships with clothing designers and interior designers. Now the beloved brand is teaming up with a plant enthusiast/interior stylist, Hilton Carter!

Get ready to green your home with Hilton Carter for Target, starting May 14. The limited-edition line includes 65 products, featuring both live and faux plants along with accessories.

Jill Sando, executive vice president and chief merchandising officer, Target, said in a press release, “As people have spent more time at home over the past year, our guests are increasingly looking for ways to add more comfort and personality to their surroundings. Searches for plants on Target.com have increased by more than 300% over the last year – a clear indicator that guests want to bring some of the outdoors inside to brighten up their space.”

Interior stylist and line creator Hilton Carter added, “This collection of greenery and accessories was designed with the intention to inspire all—from the novice plant parent to the green thumb expert—and help everyone introduce a little more greenery into their space.”